School Marketing

Digital Communication That Makes the Grade

Now more than ever, independent schools must improve communication and marketing to attract full-pay students. The True Digital Communications education team works with independent schools to provide new ideas, including content marketing, digital marketing, advertising and social media.

Starting with research, True looks into the current state of your school’s marketing and communication, followed by in-depth integrated planning to help your school find your ideal prospective student through admission marketing and advanced geographic data.

We then work with our clients to guide them to a comprehensive marketing approach, based on solid strategy from current and peer research findings.

Communications Strategy

An integrated communications plan is a must. What does yours look like?

Search Engine Optimization

A crucial marketing tool for websites across all industries.

Content Marketing

Reach your audience with the right messaging on the right channels.

Digital Advertising

Search, display & social advertising connecting you to the right audience.

Media Relations

Traditional and trade media relationships to keep your brand top of mind.

Social Media

Strategy and tactics to keep you involved in the right conversations.

School Marketing Case Studies

Integrated Communications Plan for a University

True Digital Communications and Dick Jones Communications partnered to help create an integrated communications plan that supported and built upon a university’s new strategic plan.

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Granular Targeting Increases Full-Pay Boarding Applications

An independent school, grades 9 though 12 boarding/day school located in a nontraditional market, faced issues with attracting full-pay families. Website content was outdated and there was no current written plan, measurement or connection to admission. 

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School Marketing Blog Posts

5 Fun Ways to Use Snapchat and Instagram

It’s no secret that Generation Z (ages 13-19) use social media constantly. But where do they spend their time?

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Independent Schools Need A Strategy for Marketing

Our initial survey found many independent schools aren't beginning with this crucial step...

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Making the Most of Google’s Expanded Ad Format

When Google announced in September that it would extend the deadline for transitioning to its new...

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Why Isn't My Site on the First Page of Google?

Join us as we discuss one of the first questions we hear when it comes to search engine optimization. Learn what does – and what doesn't – improve your site's visibility, and which factors you should concentrate on to get the most out of your SEO efforts.

How can we help?

No matter what challenge your business may be facing, True is here to help! Our team members have never met a challenge they can't tackle. Fill out our form and we'll get to work! We can't wait to hear from you.