Building Products Marketing

Connecting your products to builders, architects & contractors

With more than 20 years of experience in the building products industry, True Digital Communications uses a complete suite of digital and traditional marketing services to increase brand awareness and generate qualified sales leads.

We begin with our understanding of two-step distribution, home center marketing and builder behavior to create a strategically focused, results-oriented plan to take your marketing to the next level. From there, we craft messaging that targets your specific audience, connecting your products to builders, architects and contractors. Then we add digital tactics to track leads, generate sales and bring your program to life. 

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Email Marketing

Strategy, development and metrics to guide communication and nurture leads

Search Engine Optimization

A crucial marketing tool for websites across all industries

Trade Show Support

Stand out from the crowd at
any trade show 

Digital Advertising

Search, display & social advertising: Connecting you to the right audience

Media Relations

Traditional and trade media relationships to keep your brand top of mind

Social Media

Strategy and tactics to keep you involved in the right conversations

Building Products Case Studies

Freedom Outdoor Living: Improving Customers' Experience Throughout The Buyers Journey

This national vinyl and aluminum fencing manufacturer had an effective search advertising program but quickly learned the buyers journey involves several levels of education and evaluation before a user is ready to purchase.

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Boral TruExterior: Digital Marketing Designed to Induce Trial

Boral seized an opportunity in the siding and trim market with an easy-to-install product designed to perform better than any other product available. They knew contractors were looking for alternative siding products, but they had trouble tapping into the audience. 

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Building Products Blog Posts

The ROI Equation for Building Products Marketers

The ROI Equation for Building Products Marketers

Uncover three tactics to connect marketing and sales metrics, and bridge the ROI gap.

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Audience Segments & Personas in the Building Industry

Audience Segments and Personas in the Building Industry

Here, we break down how to understand your audience and create segments.

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What's New in AdWords Search Advertising: Volume 1

Dartboard

Take a look at two changes to Google AdWords in 2017 that may impact your search engine marketing efforts. 

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eBooks and Webinars

5 Tips to Unlock ROI for Building Products Marketers

5 Tips to Unlock ROI for Building Products Marketers

Digital marketing trends change every year, but one thing is consistent: Our ability to track and optimize marketing efforts continues to improve. And 2018 is no exception. See how you can enhance your marketing this year.

Why Isn't My Site on the First Page of Google?

Why Isn't My Site on the First Page of Google?

Join us as we discuss one of the first questions we hear when it comes to search engine optimization. Learn what does – and what doesn't – improve your site's visibility, and which factors you should concentrate on to get the most out of your SEO efforts.

How can we help?

No matter what challenge your business may be facing, True is here to help! Our team members have never met a challenge they can't tackle.

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We can't wait to hear from you.